Job Location

• Baghdad or Najaf or Hilla

Job Summary

• To manage the Marketing and PR Department and develop innovative strategies that respond to the institution’s business needs.

Main Responsibilities

• Develop marketing & PR strategies that respond to the institution’s business needs and objectives.
• Set Marketing & PR yearly budgets, calendars, manuals, and manage KPIs.
• Contribute to increasing client retention rates and maintaining high portfolio quality based on the institution’s strategic projections.
• Define strategic partnerships that serve the growth of the institution.
• Implement digitization strategy to the institution’s products and services.
• Promote the brand image and values and create awareness.
• Ensure proper branding implementation of all communication material, internally and externally.
• Define, create, and manage web and social media content, and achieve high engagement rates.
• Establish a market research & customer centricity unit and develop its manual and tools.
• Conduct in-depth market research and analyze industry trends to identify market needs and business development opportunities.
• Design new products based on target segment needs and improve existing ones.
• Expand outreach, tapping new areas, and open new branches.
• Create new repayment channels.                                                                                                         
• Develop yearly calendar of community events that forms the CSR strategy.
• Manage and mentor the Marketing & PR team, providing daily support and guidance.
• Develop training materials and conduct training to the teams on marketing, PR, and customer service.
• Perform other duties as required, consistent with the goals, objectives, and responsibilities of the position when asked by management.              
• Understand, know, and follow the institution’s policies and procedures.

Job Requirements

• Bachelor’s degree in Marketing, Business Communication, Brand Management, or another related field (MBA is a plus).
• 8 years of experience in Marketing.
• Experience in marketing, digital marketing, and digital trends
• High presentational and creative writing skills                                                                               
• Very Good computer skills                                                                        
• Good Managerial and leadership skills                                                                               
• Good Command of English and Arabic Languages                                                                       
• Strong analytical and problem-solving skills
• Proactive, innovative, and strong decision-maker.
• Honesty, integrity, and a good reputation in the community