- Develop and execute successful SEO strategies
- Write blogs
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of SEO and integrated marketing trends
Proven experience as SEO Knowledge of standard and current SEO practicesKnowledge of HTML/CSSExperience with SEO reportingFamiliarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)Excellent communication skillsAnalytical mindset with numerical aptitude