· Develop and implement integrated marketing campaigns that align with business goals and brand positioning.

· Analyze market research and performance data to identify audience segments, trends, and campaign opportunities.

· Plan and oversee marketing calendars, including digital campaigns, product launches, events, and promotions.

· Support the development of pricing strategies and go-to-market plans in coordination with product and commercial teams.

· Ensure brand consistency across all touchpoints and communication materials.

· Coordinate content creation for various media (e.g., brochures, digital ads, newsletters, social media, video).

· Track campaign performance, analyze ROI, and recommend optimization strategies.

· Collaborate with internal stakeholders and external agencies/vendors to execute marketing deliverables.

· Regularly report to the Marketing Director and ensure alignment of priorities and messaging.

· Perform other related duties as assigned by the direct manager.

Skills

· Bachelor’s degree in Marketing, Business or related fields (Master’s degree preferred).

· 5+ years of experience with publications in local and/or international journals, with proven track of records.

· Very good knowledge in Iraqi market and the process of assessments.

· Proficiency in tools such as HubSpot, Mailchimp, Google Analytics, and Adobe Creative Suite is a plus.

· Strong project management and organizational abilities.