Job Title: Channel Communications Lead (CCC Lead) – Retail & Partner Marketing

Location: Iraq (Baghdad /Erbil)

Employment Type: Full-time

Industry: Consumer Electronics / Telecommunications / Retail Marketing

Functional Area: Marketing, Advertising, MR, PR

Role Category: Channel Marketing / Brand Communications

Experience Level: 8+ years

Job Summary

We are seeking an experienced Channel Communications Lead (CCC Lead) to join our Channel Communications Team. In this role, you will lead the strategic planning, execution, and ROI analysis of channel marketing activities across selected key retail and media partners in Iraq.

You will manage one-to-one partner relationships, driving mid- to C-level alignment on quarterly and annual marketing plans. Acting as a brand advocate, you will educate partners on premium brand assets, launch standards, and omnichannel strategies to elevate the customer experience and boost performance.

Key Responsibilities

• Partner Relationship & Alignment: Build and nurture 1-on-1 relationships with key retail partners and media content providers in Iraq; establish C-level alignment on long-term and quarterly marketing strategies.

• Campaign & Creative Execution: Lead end-to-end planning and creative execution of brand and partner-led communications (product launches, refreshes, campaign extensions) ensuring on-time delivery and flawless execution.

• Data-Driven Performance & CRM: Drive a data-first approach using ROI analysis, A/B testing, base management, and transactional CRM strategies to continuously optimize partner campaigns and improve customer retention and lifetime value.

• Omnichannel & Online Capability Guidance: Guide retail partners to build and enhance their digital and online capabilities, ensuring a seamless omnichannel shopping experience.

• Budget & Investment Management: Manage quarterly marketing investment workflows—from budget planning and pitch presentations to senior leadership/finance, through to post-campaign ROI evaluation.

• Brand Governance & Asset Enablement: Educate partners on global brand guidelines, marketing assets, and strict product launch communication standards.

• Media Strategy & Negotiation: Develop integrated campaign media plans and work with media buyers to negotiate cost-effective placements with publishers and vendors.

Candidate Profile & Requirements

• Experience: Proven track record (8+ years) in digital marketing, channel marketing, or trade communications, preferably within consumer electronics, telecom, or premium retail sectors.

• Regional Knowledge: In-depth understanding of the Iraq retail and media ecosystem.

• Digital & CRM Expertise: Hands-on experience with transactional CRM tools, base management, A/B testing, digital campaign management, and performance analytics.

• Stakeholder Management: Exceptional interpersonal and negotiation skills with a history of influencing mid- to C-level executives internally and externally.

• Financial Acumen: Strong budgeting skills, ROI calculation capability, and experience managing co-op/partner marketing funds.

Desired Candidate Profile

Languages: Fluency in English and Arabic is required.

If interested please share your updated resume with formal picture (Compulsory)

Thank you,

Ilma Y. Nawab.