- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices
Proven Market Research Analysis experienceAbility to interpret large amounts of data and to multi-taskStrong communication and presentation skillsExcellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS OfficesAdequate knowledge of data collection methods (polls, focus groups, surveys etc)Working knowledge of data warehousing, modelling and miningStrong analytical and critical thinkingBS degree in Statistics, Marketing or related field