BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

BAT IRAQHAS AN EXCITING OPPORTUNITY FOR A FIELDS EXECUTIVE KRG

FUNCTION: Marketing

LOCATION: Iraq - Erbil

ROLE POSITIONING AND OBJECTIVES.

As a Field Executive, you will play a key role in driving the success of our brands across designated regions in Iraq. Your main responsibilities will include monitoring brand performance, gathering valuable market insights, tracking competitor activities, and ensuring the effective implementation of consumer activation strategies to enhance brand impact.

WHAT YOU WILL BE ACCOUNTABLE FOR

Market & Brand Performance Analysis

• Market Monitoring: Conduct regular market visits to assess brand performance and identify growth opportunities. Analyze market trends, consumer behavior, and competitor activities to stay ahead of industry changes.
• Brand Performance Analysis: Evaluate the success of brand strategies in the region by applying critical metrics to analyze brand performance. Collaborate with cross-functional teams to implement corrective actions based on performance insights.
• Competitor Intelligence: Keep up with competitor activities and market dynamics to inform strategic decision-making. Provide detailed reports on competitor strategies, product launches, and promotional activities.
• Data Collection and Reporting: Collect and analyze data on market performance, consumer feedback, and activation results. Prepare comprehensive reports detailing market insights, brand performance, and actionable recommendations.

Consumer Activation & Collaboration

• Consumer Activation: Lead all aspects of the planning and execution of consumer activation initiatives in alignment with marketing strategies. Improve consumer engagement by flawlessly completing promotional events, product launches, and campaigns.
• Collaboration: Collaborate closely with trade marketing, sales, and consumer activation teams to align national strategies with overall company objectives. Provide regular updates to the trade team on regional performance and market dynamics.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Bachelor’s degree in business, Marketing, or a related field. Master's degree is a plus.
• Proven experience in a similar regional management role within the industry.
• Strong analytical skills with the ability to interpret complex data and draw actionable insights.
• Excellent communication and presentation skills.
• Driven by results, with a solid track record of accomplishing set targets.
• Ability to travel extensively within the country.

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.