Job Overview:

We are seeking a dynamic and results-driven Marketing Manager to lead our brand management, social media, PR & events, and performance marketing initiatives. The ideal candidate will have a strong background in Fashion and Cosmetics industries (Exposure to Technology Industry will be a plus). You will be responsible for developing and executing marketing strategies to enhance brand visibility, foster customer engagement, and drive business growth.

Key Responsibilities:

1.     Brand Management:

· Develop and implement comprehensive brand strategies that align with the company’s vision and goals.

· Ensure consistent brand messaging across all platforms, enhancing brand positioning within the market.

· Conduct market research to stay updated on trends in fashion, cosmetics, and technology.

2.     Social Media Strategy:

· Create, implement, and oversee social media campaigns that engage target audiences and drive brand awareness.

· Manage content creation, ensuring that it aligns with brand guidelines and trends in the fashion and tech industries.

· Analyze social media performance and adjust strategies accordingly.

3.     Public Relations & Events:

· Develop and maintain relationships with media, influencers, and other stakeholders to promote the brand through press releases, interviews, and event sponsorships.

· Plan and execute PR initiatives, including media events, product launches, and brand collaborations.

· Represent the brand at key industry events, ensuring positive media coverage and brand alignment.

4.     Performance Marketing:

· Drive customer acquisition through performance marketing channels (PPC, SEO, SEM, paid social, etc.).

· Manage and optimize marketing campaigns to meet key performance indicators (KPIs), such as lead generation, conversion rates, and return on ad spend (ROAS).

· Collaborate with the analytics team to monitor campaign performance and adjust strategies to ensure optimal results.

5.     Collaboration & Cross-functional Leadership:

· Work closely with product, sales, and creative teams to ensure marketing efforts align with business objectives.

· Provide leadership to the marketing team, fostering innovation and creativity in all marketing efforts.

Skills

Qualifications:

· Bachelor’s degree in marketing, Business, Communications, or a related field.

· 10+ years of experience in marketing, with a focus on brand management, social media, PR, and performance marketing.

· Strong experience in both the technology and fashion/cosmetics industries.

· Proven success in managing marketing campaigns across multiple channels, including digital and traditional platforms and launching products and brands.

· Excellent written and verbal communication skills, with the ability to create compelling brand narratives.

· Ability to manage budgets, analyze data, and report on marketing performance.

· Strong leadership skills and the ability to work collaboratively across departments.

Skills:

· Proficiency in marketing tools such as Google Analytics, Facebook Ads Manager, and CRM platforms.

· Deep understanding of digital marketing strategies and performance metrics.

· Experience working with influencers and managing brand partnerships in the fashion and beauty space.

· Ability to thrive in a fast-paced, dynamic environment and adapt to changing trends.

· The Ability to oversee multiple projects, and insure we are completed on time within the budget.

· Strategic thinking, long-term marketing plan, ability to develop long term marketing strategy aligned with marketing goals.

· Analytical skills, analyzing marketing trends, customer behavior and campaign performance to make data driven decisions.

· Excellent verbal and written communication skills.

· Digital marketing knowledge of marketing tools and techniques including SEO, SEM, social media and content marketing.

· Budget management.

· Brand management: skills in developing and maintaining strong brand identity and voice.

· Customer focus: understand customers need to tailor marketing efforts.

· Adaptability: ability to adapt to changing market conditions and emerging trends.