This position is responsible in driving data-driven insights and analysis to improve decision-making and optimize marketing campaigns by collecting and analyzing data, identifying trends, and making recommendations to enhance the effectiveness of our marketing efforts.

Responsibilities

1.Data Collection and Analysis:

• Gather data from various sources, including web analysis, social media, email campaigns and market research.
• Use data analysis tools (e.g. Google Analytics, Adobe Analytics, Excel, SQL) to extract meaningful insights from raw data.
• Assist brand managers in their analysis for campaigns and overall product strategy.
• Perform segmentation and profiling of customer data to identify target audiences and market trends.

2.Campaign Performance Evaluation:

• Monitor and assess the performance of marketing campaigns, including ROI, conversion rates, click-through rates and other relevant KPI's.
• Identify areas of improvement and make data-driven recommendations to optimize campaigns.

3.Market Research:

• Conduct market research to understand industry trends, customer preferences and competitive landscapes.
• Provide insights on market opportunities and potential threats to inform marketing strategies.
• Analyze segment size, fluctuation, volume and competitive landscape.

4.Reporting and Visualization:

• Compile monthly market reports that analyze competition using MEAC data and collect real-time market data.
• Develop and sustain reports, dashboards and data visualizations to effectively communicate marketing performance metrics to relevant stakeholders.
• Ensure the compilation of quarterly reports for the VIVA exercise, which will be shared with Toyota and TMC.
• Provide an overview of secondary markets, encompassing both new and pre-owned segments
• Present a status update on the development of the digital application for the POV marketplace, and report on the advancements and market reach of mobility products like FLEX and lease to own.
• Generate monthly reports concerning the financing solutions, specifically those provided by dealerships and financial institutions.

5.A/B Testing and Experimentation:

• Collaborate with the marketing team to design and execute A/B tests and experiments to improve campaign effectiveness.
• Analyze test results and provide recommendations for refining strategies.

6.Forecasting and Budgeting:

• Assist in developing marketing budgets based on data analysis and historical performance.
• Provide input for revenue forecasts and help track marketing expenses against budget.

7.Competitive Analysis:

• Monitor competitor activities and marketing strategies.
• Identify opportunities to differentiate our brand and products in the market.
• Analyze value adjusted pricing (VIVA) trend lines, perceived value and perceived price of existing lineup in comparison with competition.

8.Continuous Learning:

• Stay updated on the latest marketing trends, analytics tools, and industry best practices.
• Share knowledge and insights with the marketing team to foster a culture of data-driven decision-making.

Qualifications

• Bachelors degree - Marketing, Business, Statistics, or a related field
• 5+ years' experience in digital marketing channels & platforms, data analysis tools
• Familiarity with web analytics tools (e.g., Google Analytics) and marketing automation systems.
• Proficient in Microsoft Office Suite