Responsibilities
SEO and Web Analytics: implement SEO strategies to improve website visibility. Monitor and analyze web traffic and user behavior using analytics tools.
Web Design Basics: possess fundamental knowledge of web design principles and best practices.
UX/UI Understanding: collaborate with designers and developers to enhance the user experience (UX) and user interface (UI) of the website.
Development Collaboration: work closely with developers to ensure the successful integration of new website components and features.
Figma and Prototyping: experience in Figma and other prototyping software to assist in the design and development process.
A/B testing expertise: understanding of basic principles of A/B testing and experience of working with various A/B testing tools like Optimizely, Kameleoon, Adobe Target.
Skills
Requirements and skills
- Work experience as an SEO Analyst or similar digital marketing role
- Expertise in Google Analytics or other related tools
- Familiarity with keyword research and management tools
- Understanding of ranking factors and search engine optimization practices
- Strong analytical skills
- University degree in Business, Engineering, (Digital) Marketing, Technology or related field.
- A proven background of managing web content