IFFCO

Overview

IFFCO is a United Arab Emirates based innovative and integrated multi food products Group. With an established global presence, the Group offers a wide range of food products, related derivatives, intermediates and services.

Key business segments

Impulse Foods

Agri Business

Oils & Fats

Packaging

Chemicals

Sales and Distribution

International network

The IFFCO Group worldwide comprises of 32 offices and 30 manufacturing facilities in 10 countries. From the Group comes some well-known brand leaders including:

Home > Our BrandsOUR BRANDSExpressions of the IFFCO vision

The Group vision of reaching value added foods for everyone, everywhere, every day is being realized through IFFCO’s large portfolio of brands. With offerings across verticals, chances are someone, somewhere in the world is interacting with an IFFCO brand at any given time.

Brands from the Group provide more than just nutrition, taste and wholesome goodness. They are carefully created lifestyle choices that offer trusted options in health and convenience, soon becoming a part of the consumer’s life.

As a market leader, IFFCO feels responsible for meeting and exceeding your expectations. Every brand is a result of in-depth customer research, and answers deep-rooted consumer needs. Every brand is built on the core values of quality, trust and integrity. And every brand is testament to the IFFCO commitment to raise the benchmark in customized product development.

Allana

Tiffany

Al Baker

London Dairy

Igloo

Hayat

Noor

Rahma

Allegro

Across these brands, the Group delivers value to consumers in the MiddleEast, Africa, Eastern Europe, West Asia, the Far East, Australia and the USA.

The IFFCO brand has been built around creating trust and delivering value – captured in the Group vision:

“The preferred provider of essential and value added foods for everyone, everywhere and every day.”

PEOPLE

The IFFCO Commitment

 

Offer equal opportunity in a gender diverse, multicultural and multinational environment.

 

Promote a culture of meritocracy by selecting, developing and rewarding people based on competence and capabilities.

 

Encourage open communication through opportunities and forums so that it helps to improve the workplace and productivity.

 

Legislate safe, hygienic and healthy work conditions.

 

Facilitate the right work-life balance through better time management.

The IFFCO Mandate

  

For Employees:

 

Treat colleagues with respect, dignity, empathy and fairness.

 

Be mobile across businesses and geographies and develop core competences to take up bigger roles in the future.

  

For Managers:

 

Build an empowered and supportive work atmosphere, allowing free exchange of ideas and views.

 

Ensure transparency of employee related policies and their application.

 

Honor employee commitments in alignment with corporate policy.

INTEGRITY

Personal Integrity

 

Present information factually without being opinionated or influencing the outcome.

 

Speak the truth fearlessly.

 

Be objective and arrive at a fair and just solution. Never rush to conclusions based on incomplete information.

 

Avoid complaining, criticizing, gossiping and backbiting – these only create negativity and conflicts. Instead, be open and candid without being offensive – this approach disarms people and helps them get better.

 

Loyalty, at IFFCO, is discharging your responsibilities professionally, ethically and with no bias.

 

Commitments and meeting them go together – once committed, honour it come what may.

System Integrity

 

Policies, procedures and systems to be accessible across board for transparency and unbiased implementation.

 

Procedural compliance ensures uniformity and administrative ease. Non-compliance is a violation, and so is not reporting it.

 

Secrecy and security of company information is non-negotiable. Share it with authorised personnel only on a ‘need-to-know’ basis.

Fiscal Integrity

 

Be prudent and cost-conscious when using assets, funds or material allotted to you.

 

Unjust claims, authorisations and financial representations amount to fraud and embezzlement.

 

Use capability and cost as the yardstick to choose suppliers and associates. Any other evaluation could lead to compromises and is a breach of trust.

 

Receiving favors and gifts from business associates is a bribe, and hence unethical.

 

Always honour the laws of the land.

EXCELLENCE

 

Internally benchmark all policies, processes and systems on a continuous basis – it helps to drive efficiencies and achieve standardisation across the Group.

 

Identify ‘Best in Class’ approaches and companies globally – to meet and exceed their standards in quality, cost and performance.

 

Keep channels open for dialogue and understanding between business units for cooperation and collaboration.

 

Focus on ‘first time right’, avoiding rework and wastage.

 

Encourage the new: Innovative products and better approaches that offer customers higher value.

CONSUMER

 

Understand and internalise the fact that the consumer is the reason for IFFCO to be in the business. It’s the consumer who creates wealth for the Group.

 

Ensure availability of products and services to consumers, wherever they are.

 

Consumer delight is uppermost. Employ all intelligence, capabilities, insights, innovation and energies at your disposal to achieve this goal.

 

Take consumer feedback seriously. This helps in delivering better value to consumers.

 

Remember that all work in the IFFCO Group begins and ends with the consumer, straddling departments, businesses and geographies. Finally, all decisions and actions are evaluated through the question: "Does this benefit the consumer?"

 IFFCO’s way of defining market leadership:

How much value do IFFCO brands add to the consumer?

To what extent does the consumer trust IFFCO brands?

How far ahead or behind is the competition?

What are the margins realised from IFFCO brands?

 

While we recongise the key role of our partners and associates, their services also need to reflect IFFCO’s customer-centricity.

ENTREPRENEUR

 

For a large Group like IFFCO to succeed, and to sustain its success, its people need to be entrepreneurial. They should:

Have a sense of ownership towards everything they do.

Take initiative and responsibility pro-actively.

Treat assets, funds and human capital as their own.

Innovate ways to cut costs and increase revenues.

Use their imagination to achieve synergies and enhance returns.

Make sound, informed decisions after critical evaluation of all options.

Go for calculated risks when needed – for business, wealth and value reasons.

 

How to instill entrepreneurial leadership and culture?

Build smaller teams and ingrain in them a sense of purpose and accountability.

Inspire them for higher performance by setting stretch goals and creating agreement.

Focus on the consumer, not internal boundaries and hurdles.

Create platforms for information sharing, common goal setting, performance coaching and objective reviewing.

Challenge the status quo to encourage disruptive thinking that leads to innovation.

Recognize and reward merit, so you retain top-notch talent and keep them excited.

See more

Website

www.iffco.com

Industry

Food & Beverages

Company size

1001-5000 Employees

Location

Jeddah, Saudi