Develop and execute trade marketing plans to meet sales targets and enhance brand visibility, aligning activities with overall brand strategy in collaboration with the marketing team.
Identify market opportunities and challenges, and develop strategies to address them.
Planned and implemented promotional activities, including in-store promotions and product launches, while evaluating and adjusting them for effectiveness.
Build and maintain relationships with key retail partners, negotiate promotional agreements, and ensure compliance.
Optimize product placement and visibility with retailers.
Conduct market analysis to identify trends and competitor activities, providing insights and recommendations based on market data.
Support the sales team with necessary tools and materials, manage the trade marketing budget, and track ROI.
Supervise and mentor junior trade marketing staff, fostering a collaborative and high-performance team environment.