Job Purpose Responsible for the development and execution of marketing strategies to boost market share, achieve sales growth, and meet the annual business plan in the Iraqi market.
Responsible for the development of impactful marketing and growth strategies to achieve superior brand and sales performance.
Perform duties in accordance with Malia Group Policies and Procedures.
Duties And Responsibilities
On Planning & Target Achievement
- Partner with distributors to establish annual and monthly sales forecasts by product, area, and team, ensuring strategic alignment
- Monitor weekly sales progress by SKU/area versus targets, providing actionable recommendations to distributors and the Pharmaline team
- Assess team structure and capabilities to meet business needs, propose adjustments from distributor, and ensure timely implementation
- Perform double visits with the distributor to gather insights from clients and peers, proposing strategic action plans to distributors and Pharmaline team and implement within set timeline
- Actively contribute to the development of Pharmaline's portfolio by identifying market opportunities for new products
On Marketing Initiatives
- Lead timely execution of marketing initiatives in partnership with distributors, ensuring alignment with strategies and ROI maximization. Report outcome and recommendations to Pharmaline Team
- Collaborate with the Pharmaline team to develop and update marketing strategies based on market dynamics, ensuring distributor alignment and implementation
- Oversee marketing expenditures to ensure budget adherence and cost efficiency
On Customer Relations and PR
- Build and maintain strong relationships with medical professionals, including physicians (cardiologist and endocrinologist) and pharmacies, to advocate Pharmaline products effectively
- Actively participate in sales meetings, proposing actionable suggestions to address challenges and meet targets
- Deliver monthly strategic marketing intelligence reports analyzing competition, evaluating sales initiatives, and recommending actionable insights for product launches and market trends