Commercial Manager Overview Our client is a leading organization operating in the FMCG sector. We are seeking an accomplished Commercial Manager to lead the company's commercial and sales operations, drive sustainable revenue growth, expand market share, and maximize profitability. This role requires a strategic commercial leader capable of developing high-performing sales teams, strengthening customer relationships, and ensuring the successful execution of sales strategies across all business channels.

Strategic Leadership

• Develop and implement the annual commercial and sales strategy aligned with business objectives.
• Define annual sales targets, growth plans, and commercial priorities.
• Identify new business opportunities and market expansion initiatives.
• Establish and enhance commercial policies, procedures, and best practices.

Sales Management

• Drive the achievement of monthly and annual sales targets.
• Monitor sales performance across all sales channels and territories.
• Review sales results and implement corrective actions to improve performance.
• Expand market coverage and strengthen product distribution.

Customer & Business Development

• Build and maintain strategic relationships with key customers and business partners.
• Lead commercial negotiations and finalize major business agreements.
• Ensure exceptional customer satisfaction and long-term client retention.
• Identify opportunities to strengthen market presence and increase revenue.

Market Analysis & Business Planning

• Analyze market trends, customer needs, and competitor activities.
• Prepare accurate sales forecasts and business performance reports.
• Monitor sales KPIs and recommend continuous improvement initiatives.
• Present commercial performance updates and strategic recommendations to senior management.

Cross-Functional Collaboration

• Collaborate closely with Marketing to execute promotional campaigns and sales initiatives.
• Coordinate with Supply Chain to ensure product availability and operational efficiency.
• Work with Finance on budgeting, collections, and commercial performance monitoring.
• Ensure alignment between commercial objectives and operational execution.

Leadership & Team Development

• Lead, mentor, and develop Sales Managers and commercial teams.
• Conduct performance evaluations and implement development plans.
• Build a high-performance culture focused on accountability and results.
• Promote continuous learning and sales capability development.

Desired Candidate Profile

Education: Bachelor's Degree in Business Administration, Marketing, or a related field. MBA is preferred.

Experience: Minimum of 10 years of progressive sales experience, including at least 5 years in a senior commercial or sales leadership role.

Industry Experience: Mandatory experience within the FMCG sector.

Skills: Strong strategic leadership, commercial management, negotiation, sales leadership, budget management, performance management, data analysis, decision-making, change management, and excellent communication and presentation skills.

Languages: Arabic and English proficiency is preferred.

Location: Baghdad, Iraq.

Availability: Immediate or 30-day joining preferred.