Job Purpose:

To play a pivotal role in implementing the Product Marketing Expert (Shukran Service) framework that aligns with the overall revenue goals and objectives. The candidate shall assume 360-degree ownership, managing the Shukran service/platform in-house along with new product/feature development and Go to Market Strategies. Key responsibilities include Shukran campaigning, revenue generation, bad debt management, product management, new product/features launch, and credit scoring governance. and managing the day-to-day operations of the service/ features.

Major Duties & Responsibilities:

• Implementation of the entire Emergency Credit Service Framework that transforms the Emergency Credit Service (Shukran) engagement
• Hands on with Shukran campaign creations, product/feature reporting, trigger health to ensure optimized service functioning
• End to end Implementation of the redesigned Emergency Credit Service portfolio to enhance the Offer Catalogue that has Personalized/Dynamic offers for the base
• Liaison with CBS, CRM, BI and other Technical teams to share Inbound & Outbound Technical requirements specifications for campaigns, features and other marketing interactions
• Track Emergency Credit Service revenues, subscribers, credit health and engagement performance. Generate, review and share, periodic performance to ensure clear visibility for the team and the management to enable them for decision making.
• Define user requirements and support functional user testing, making of user guides and product descriptions
• Introduce various new products & added new features in existing products for targeted market segments
• Lead the complete portfolio for product pricing, competitor analysis & strategy formulation
• Explore and Implement Out of the Box Marketing Initiatives for the entire Emergency Credit Services unit and create a roadmap for Digital Credit Service Expansion
• Ensure other Emergency Credit Service Targets are being met for Service Fee Revenue, Loan granted, Service Fee, Bad Debt and other related KPI’s.
• Strive for continuous improvement in both the processes and the outcome

Skills

Bachelor’s degree - Business or /and information technology

Telecom commercial experience – 5 years

Language Skills (English, Arabic, Kurdish)

Behavioral Competencies:

Delivering Results & Fostering Ownership

Building Customer Value

Networking & Influencing Collaboratively

Leading Teams

Driving Change

Technical Competencies:

Product Portfolio & Lifecycle Management

Customer Journey Mapping

Problem Solving

Market Segmentation

Campaign Management