University Brand Manager

Sector: Fashion & Apparel

Main Duties and Responsibilities:

Identify, recruit, and onboard enthusiastic campus ambassadors from colleges and universities to represent the brand.
Develop a structured onboarding process to train ambassadors on brand values, goals, and expectations.
Design and implement strategies to ensure the campus ambassador program aligns with overall marketing goals.
Create and manage monthly and quarterly campaigns, providing ambassadors with tools, guidelines, and creative resources.
Develop KPIs and track program success metrics such as engagement, reach, quality content, and ambassador performance.
Build and maintain strong relationships with campus ambassadors, serving as the main point of contact for program support and feedback.
Conduct regular check-ins with ambassadors to monitor progress, motivate, and address any challenges they may face.
Work with ambassadors to generate authentic, engaging content that resonates with the student demographic and promotes the brand.
Plan and oversee on-campus events, activations, and promotional activities to enhance brand presence.
Provide ambassadors with creative assets, event kits, and promotional materials to drive awareness and participation.
Conduct regular training sessions on brand values, product knowledge, social media best practices, and event execution.
Encourage ambassadors to develop their skills in marketing, social media, and event management. Offer them growth opportunities.
Track and report on ambassador activities, campaign performance, and ROI of the program.
Provide insights and recommendations to optimize program effectiveness and identify growth opportunities.
Inspire ambassadors to become passionate advocates for the brand, encouraging them to actively engage their peers and foster brand loyalty.
Build a sense of community among ambassadors by organizing virtual and in-person meetups, group activities, and reward programs.
Brainstorm and execute other innovative ways to connect with the community, such as virtual events, exclusive content, contests, or loyalty programs, to build long-term brand affinity.
Develop, manage, and engage a customer community using WhatsApp's community feature, fostering a space for customers to connect, share experiences, and access exclusive brand content.

Requirements:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
2+ years of experience in influencer marketing, campus ambassador programs, or community management.
Strong interpersonal and communication skills with the ability to build relationships and motivate a team.
Proven experience managing projects, campaigns, and event planning.
Deep understanding of Gen Z culture, social media trends, and marketing tactics for youth audiences.
Creative and strategic thinker with an enthusiasm for engaging with college students.
Strong organizational skills, with the ability to handle multiple projects and deadlines.
Experience in community building, social media, or grassroots marketing.
Knowledge of analytics tools for tracking engagement and measuring success.
Experience with social media content creation and community partnerships. Be a core member of a cross-border business team with high impact and visibility. Opportunity to grow into a role with significant entrepreneurial and strategic value.
Competitive salary and professional development opportunities and access to industry events.
A creative and collaborative work environment with a high-growth global brand.

Working Conditions:

Office- Based, 5 days/week, 8 hours/day.
Only Qualified Candidates will be contacted.
Location: Erbil