Master | Master Degree Digital Marketing

IIMED Online University

University (Bachelor) | SPECIALIZATION IN COMMERCIAL MANAGEMENT

UNIVERSIDAD DEL NORTE

University (Bachelor) | BACHELOR BUSINESS ADMINISTRATOR WITH MARKETING MAJOR

UNIVERSIDAD DEL NORTE

Head of Digital Marketing

Prace Digital Marketing Remote Agency | Remote

• Develop and deploy customized digital marketing solutions that drive ROI for SMEs, leveraging my expertise in data-driven strategies and analytics to optimize marketing spend.
• Leverage market research to inform and refine marketing strategies, driving significant increases in sales and profitability across diverse geographic regions and cultures.
• Cultivate strong customer relationships and amplify brand exposure to tap into new customer segments, fostering long-term growth and loyalty.
• Skilled in harnessing the power of digital channels, including internet and social media, to elevate marketing efforts, reach new audiences, and drive engagement.
• Proven Digital Marketing Leader with a track record of success in: + Formulating and executing innovative digital marketing campaigns that drive results + Optimizing advertising spend to maximize ROI + Developing high-performing teams that deliver exceptional results

Regional Head of Marketing and Membership

PriceSmart Colombia S.A.S | Colombia

• Spearheaded brand management and membership engagement in Colombia, opening 7 warehouses across the country and ensuring alignment with corporate standards.
• Developed and executed marketing strategies that drove significant growth in membership sales revenue.
• Managed the creation and approval of marketing collateral, adhering to brand guidelines and optimizing costs.
• Led the promotion of the co-branded credit card program, achieving significant growth in dual cardholder acquisition and exceeding targets.
• Led brand management, upholding high standards and guiding marketing programs to align with corporate objectives.
• Designed and executed comprehensive strategies to drive membership sales revenue growth.
• Spearheaded co-branded credit card promotions, increasing dual cardholders and enhancing credit options while meeting targets.

Business Development Manager

FEDCO S.A.S | Colombia

• Set and achieve ambitious annual sales targets and gross-profit strategies by accurately forecasting regional sales quotas.

INTERNATIONAL BUYER

ÉXITO COLOMBIA | Colombia

Successfully managed a diverse portfolio of commercial products, including lamps, lighting, fans, landscaping, and patios, which accounted for 30% of total sales.