The Marketing Manager is responsible for planning and managing the company’s marketing activities to grow the brand and support sales. 

The role includes studying the market, understanding customer needs, and creating marketing campaigns across digital and traditional channels.

The Marketing Manager works with sales and other teams to ensure consistent messaging and effective promotions. 

The role also involves tracking campaign results and recommending improvements to achieve better outcomes and support the company’s goals.

- Conduct market and consumer research to identify industry trends, customer preferences, and competitor activities, and analyze sales and behavioral data to support strategic decision-making.
- Identify target markets and customer segments, assess audience needs, and determine the most effective communication channels for each segment.
- Assist in developing and executing marketing plans aligned with brand and business objectives, ensuring proper coordination across all functions.
- Plan, implement, and oversee the full operations of marketing campaigns across digital, retail, trade, events, and offline channels, from briefing to execution to post-campaign analysis.
- Ensure brand consistency by applying brand guidelines and maintaining unified messaging and visual identity across all marketing materials and platforms.
- Plan, execute, and monitor promotional activities in-store, online, and offline, and prepare performance reports with insights and actionable recommendations.
- Manage the distribution of marketing and promotional materials across retail and trade channels, ensuring proper product visibility, availability, and alignment with distribution strategies.
- Support pricing decisions by conducting competitor benchmarking, analyzing consumer purchasing behavior, and providing data-driven recommendations to management.
- Work closely with the sales and trade teams to design and implement sales-boosting activities, including point-of-sale materials, displays, promotions, bundling, and in-store activations.
- Manage and optimize content for social media platforms and company websites, using analytics and A/B testing to improve engagement, reach, and ROI.
- Track, measure, and report campaign ROI, cost per lead, brand awareness impact, digital metrics, and contribution to overall sales uplift.
- Monitor KPIs for all marketing activities, including campaign effectiveness, sales impact, digital performance, competitive position, and market share.
- Coordinate with sales, logistics, and trade teams to support distribution channel performance, identify underperforming areas, and recommend targeted corrective actions.
- Prepare regular reports for management with insights, trends, and strategic recommendations to enhance marketing effectiveness and business performance.