The role is responsible for managing, developing, and executing marketing strategies for prepaid customers across multiple segments, including Mass Market and High Value customers. It focuses on leveraging customer insights, data analysis, market research, and product knowledge to drive customer acquisition, revenue growth, retention, and effective lifecycle management across all prepaid segments. KPIs are aligned with the company's Annual Operating Plan (AOP) and include revenue growth, customer base expansion, gross acquisitions, customer retention, and other commercial performance metrics. Close monitoring of market trends, customer behavior, and campaign performance to identify growth opportunities and optimize marketing initiatives. Collaboration with cross-functional teams to ensure successful product launches, promotional campaigns, and customer engagement activities. Responsible for end-to-end management of prepaid segment propositions development and Go-To-Market. Development of marketing plans, strategies and tactic based on current and new products. Conducting quantitative and qualitative assessment to understand the emerging needs of target market and design solutions to address. Conduct periodic performance assessment of assigned products/Solutions per product per region per city Responsible for base and market share growth across all prepaid along with AOP target Keeping a close eye on high value customers and responsible for initiating and implementing strategies to ensure retention and growth Designing end-to-end experience journey for High-Value customers aimed at differentiating from other segments across all touchpoints Design and execute strategies to increase ARPU and recharge frequency among existing prepaid users. Drive usage stimulation campaigns to increase product adoption (e.g., data, voice, digital content). Manage customer satisfaction (CSAT) initiatives, including the development and implementation of programs to measure and improve customer experience, and ensure alignment with company goals and objectives Work closely with Commercial departments to identify the needed enhancement/solving channel issues and new product demands required for the consumer market. Contribute in developing the required high-level financial impacts that will help illustrating the key benefit of the new propositions/ product enhancement which will directly leads to positive results and successful market proposition. Close monitoring for competitive activities to ensure the compatibility of the service design for consumer products/services and promotions in the market and provide recommendations on time for service improvements if any, usability, and relevancy to the industry/and Iraqi market managing different portfolios in prepaid and initiating strategies for growth and customer retention leverage CVM tools to reduce churn and create upsell path for all customers managing regional and occasional activities and applying the needed plans Initiating strategies for customer engagement and enhancing experience

Desired Candidate Profile

• Bachelor s degree in relevant domain
• 6+ years in Segments Management
• 6+ years in data analytic and customer segmentation
• Computer skills
• Language skills (English & Arabic)
• Analysis and critical thinking
• Behavioural Competencies: Delivering Results & Fostering Ownership Building Customer Value Networking & Influencing Collaboratively Leading Teams Shaping Strategy Driving Change
• Technical Competencies: Product / Portfolio Strategy Development Product Portfolio & Lifecycle Management Customer Acquisition Strategy Market Segmentation Analytical Thinking Telecom Market & Industry Knowledge Performance Management & Reporting Consumer Analytics