Optimize Asiacell s owned digital assets for maximum visibility across traditional search engines and AI-powered answering engines, while driving sustainable growth in traffic, engagement, and conversions through SEO and CRO excellence.

Website Growth & Optimization

Own the performance of the corporate website and microsites, ensuring traffic growth, retention, and seamless user experiences. Implement strategies to improve load times, mobile-first usability, accessibility compliance, and simplified user journeys. Collaborate with developers, designers, and content teams to deliver continuous website enhancements.

SEO & AEO/LLM Optimization

Develop and execute strategies to improve visibility across both search engines and emerging answering engines (e.g., ChatGPT, Perplexity, Gemini). Ensure structured data, semantic markup, and authoritative signals are embedded into digital assets for higher AI/LLM inclusion. Monitor and optimize keyword rankings, organic traffic, and visibility share within AI-driven answer engines and conversational outputs. Partner with content/product teams to build AI-friendly, optimized content that matches user intent.

Conversion Rate Optimization (CRO)

Lead A/B and multivariate testing to optimize conversion funnels across recharge, sales, and registration journeys. Improve landing page design, CTAs, and content layouts to boost conversion and minimize drop-offs. Use analytics and behavioral tools (heatmaps, click paths, scroll depth) to design and test CRO experiments. Translate data into actionable recommendations to grow digital sales and revenue contribution.

Analytics & Performance Tracking

Define and track KPIs such as organic traffic, share of AI/answer engine results, bounce rates, and conversion uplift. Build and maintain dashboards for leadership visibility. Leverage GA4, ContentSquare, SEO platforms, and CRO tools for insights and optimization.

Cross-Functional Collaboration & Growth Enablement

Align SEO/CRO initiatives with broader digital growth campaigns in partnership with Marketing, Product, and UX. Manage external SEO and CRO partners/agencies when required. Benchmark performance against competitors and global best practices, ensuring continuous growth.

Desired Candidate Profile

Bachelor s degree in marketing, communications, advertising, or a related field. 5+ years in SEO, website optimization, or CRO, preferably in telecom, e-commerce, or digital first sectors. Strong skills with analytics tools (GA4, Hotjar, SEMrush, Ahrefs). Understanding of Answer Engine Optimization (AEO) and how LLMs (ChatGPT, Perplexity, Gemini) surface content. Behavioural Competenciest: Delivering Results & Fostering Ownership Building Customer Value Networking & Influencing Collaboratively Leading Teams Shaping Strategy Driving Change Technical Competencies: Competency Name Digital Content Management Machine Learning / Artificial Intelligence Digital Analytics Website Management