Role Purpose Zain Iraq is actively recruiting to hire a Growth and Engagement Expert - Digital Platforms owns the operational execution of Zain s marketing technology and engagement stack, and all of the acquisition and lifecycle activity that runs on it. The role is responsible for turning platform investment into commercial output: designing and launching trigger-based lifecycle journeys, running acquisition campaigns across digital properties, and moving the numbers that matter monthly active users, retention, and direct monetization. This is an execution ownership role; it owns the engagement stack and the campaign activity running through it.

Responsibilities • Own the day-to-day operation, configuration and administration of customer engagement stack across digital platforms. • Exploit the full capability of the engagement stack, comprehensively activating its functionality. • Maintain integration health between engagement, attribution and analytics platforms, escalating breaks that affect campaign targeting or measurement. • Manage platform and vendor relationships operationally, including support escalation and awareness of upcoming capability. • Design, build and launch personalized, trigger-based lifecycle journeys across owned channels. • Own the engagement calendar across digital platforms, sequencing activity to avoid message fatigue and channel conflict. • Build and maintain audience segments for targeting, using the audience data and definitions provided by the analytics team. • Run onboarding, activation, retention, reactivation, and win-back programs, and iterate them on performance rather than on assumptions. • Own the acquisition strategy for digital platforms, setting channel priorities, targets and budget logic against acquisition cost and quality of acquired users. • Hold paid media performance to account, working through internal coordination and agency partners, and directing budget reallocation on attribution evidence. • Own app store optimization, including metadata, creative, and store conversion performance. • Use attribution data to assess channel and campaign performance, and act on what it shows. • Own the growth targets for digital platforms, including monthly active users, retention, churn reduction and conversion. • Identify and execute monetization opportunities across digital platforms, from campaign-led conversion through to offer promotion. • Maintain an experiment backlog with defined success criteria and run tests to settle questions. • Report campaign and channel performance in commercial terms, with the recommendation for the next cycle attached. • Work with the analytics team to align campaign measurement to the platform measurement framework. • Work with product owners and the product designers so that in-product engagement requirements are specified and built rather than worked around. • Coordinate with wider marketing functions so campaign activity stays consistent with brand standards.

Desired Candidate Profile

• Bachelor's degree in Marketing, Business, Communications, Statistics, or a related discipline.
• 5+ years of experience in Growth Marketing, CRM, Lifecycle Marketing, and Digital Acquisition for mobile apps and web platforms.
• Proven expertise in marketing automation, customer segmentation, customer journeys, paid acquisition, mobile attribution, and App Store Optimization (ASO).
• Strong hands-on experience with platforms such as MoEngage, Braze, CleverTap, Adjust, AppsFlyer, Google Ads, Meta Ads, and TikTok Ads.
• Demonstrated ability to drive user growth through data-driven experimentation, budget optimization, and performance analysis using key metrics such as CPA, LTV, and ROI.
• Excellent campaign planning, creative briefing, and commercial decision-making skills, with experience in high-volume consumer businesses such as telecom, fintech, or e-commerce.