To play a vital role in implementing the Churn Management framework across all Customer related touchpoints, in line with Customer first strategy of Asiacell. The candidate shall assume the role of a Retention Champion making sure there is a coordinated plan and implementation around Churn efforts. Key responsibilities include regular input on subscriber health, hypothesis building on Churn impact for every Commercial action, performance monitoring and launch of Retention specific portfolio. Lead the end to end revamp of the Churn Management Framework outlining a revised Churn management strategy Design and implement a thorough Engagement/Churn reduction plan for New Sales, Reactivations, Revivals & Dormant subscribers. Deep dive into reasons for increasing churn, build churn hypothesis on every commercial action and come up with corrective actions Design, track and support in implementation of a holistic Churn dashboard for better visibility of Churn/Retention Efforts. Present to the management Churn Reduction Forecasting and Implementation of Pro-active Strategy to Curtail Dormancy Micro-segmentation of Entire Subscriber Base to Push Campaigns according to the Needs of the Customers Identification of Network High Churn Clusters and Corrective Measures Project in Coordination with Technical and Geo-marketing Formalization of Business Cases to Launch Churn Reduction Specific products to enhance Retention Ratios and prevent value erosion Liaison with Analytics Team in Development/ Retraining /Utilizing of Churn Prediction Models, Dormancy Prediction Models, SNA (Social Network Analysis) Models and Specific Product Propensity Models Running specialist programs focusing on Churn Reduction and Win-back Initiatives to Reduce Churn and increase Dormancy Revivals

Desired Candidate Profile

• Bachelor s degree - Business or /and information technology
• Telecom commercial experience 5 years

Behavioural Competencies:

• Delivering Results & Fostering Ownership
• Building Customer Value
• Networking & Influencing Collaboratively
• Leading Teams
• Shaping Strategy
• Driving Change

Technical Competencies:

• Customer Value Management
• Problem Solving
• Product / Portfolio Strategy Development
• Market Segmentation
• Cross-Selling